Draft Guiding Principles

In the Santa Monica Airport Conversion Project context, Guiding Principles are value statements describing the aspirations and expectations for the conversion of Santa Monica’s future “Great Park” and supporting uses. The guiding principles are distilled from community engagement through online surveys, community member comments, in-person workshops, community conversations, and pop-up events, as well as from adopted City policy. These principles will be used to explore design proposals and serve as definitions of success. The design team will use these principles to vet and evaluate park features, amenities, programs, technical performance requirements, financial strategies, phasing, and implementation approaches. Each guiding principle is organized through a thesis, a description, and key goals. The thesis is the banner statement, providing the value declaration. The description expands on the thesis to explain the breadth and depth of the concept.

Start With Nature

Start With Nature

Start With Nature

Inspire Wonder

Inspire Wonder

Inspire Wonder

Balance Economics

Balance Economics

Balance Economics

Amplify Versatility

Amplify Versatility

Amplify Versatility

Celebrate Place

Celebrate Place

Celebrate Place

Graphic featuring a green ground plane and tree with a swooping motif of an airplane changing into a bird in light blue.